# Theo Pure 45% Milk Chocolate | Theo Chocolate — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** Theo
- **Product:** Pure 45% Milk Chocolate | Theo Chocolate
- **GTIN:** 10874492000803
- **Sold at:** theochocolate.com
- **Product page:** https://theochocolate.com/products/pure-45
- **Assessment ID:** pta_fafa09e7b1cb470a8c44bf85bab8fb7a
- **Assessed:** 2026-10-30
- **Last reviewed:** n/a
- **Review mode:** Not final · review pending  
  ⚠️ At least one claim here is **preliminary** — a person is still reviewing it; see the per-claim status.
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_fafa09e7b1cb470a8c44bf85bab8fb7a

## Overall (safe to quote)

Pure 45% Milk Chocolate | Theo Chocolate by Theo — public trust assessment of 5 observed badge claim(s): Organic: Limited Public Support; Non-GMO: Limited Public Support; Gluten-Free: Limited Public Support; Allergen-Free: Limited Public Support; Fair Trade: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Gluten-Free

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 46/100
- **Claim observed on the page:** “Organic & Fair Trade. Non-GMO, Soy Free, Gluten Free. Product labels: 12-Packs, Classic Bars, Summer Favorites”
- **Certifier named:** GFCO
- **Safe citation wording:** The product page displays a gluten-free claim, and a certifier directory lists Theo Chocolate as a brand with at least one certified gluten-free product on file, though not this specific product. Public evidence located is brand- and company-level; product-level and batch-specific public evidence was not retrieved in this assessment, and no independent public product-level testing or certification was found in the sources checked. Under FDA's gluten-free labeling rule (21 CFR 101.91), this claim is voluntary and requires no third-party certification or specific test method, but the product must meet the legal definition of under 20 ppm gluten; for medical use, rely on the current package and your clinician's guidance.
- **Re-verification due:** 2026-11-27
- **Limitation:** The manufacturer's own labelling carries a cross-contact / shared-facility disclosure for wheat / gluten grains ("Made on equipment that also processes wheat & tree nuts and in a facility that handles peanuts, eggs, & sesame.") — a real caveat worth checking against the gluten-free claim, not proof the claim is false: an ingredient-level "wheat / gluten grains-free" claim and a shared-facility disclosure can both be true. Facility segregation is part of what gluten-free certification checks.
- **Limitation:** Generic certifier-directory search skipped: a structured GFCO match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** The GFCO product list names "45% Milk Chocolate", which is the product family, not specifically "Pure 45% Milk Chocolate | Theo Chocolate"; no exact-item upgrade was made.
- **Limitation:** Not TilliT verified; assessment uses public sources only.

### Allergen-Free

- **Status:** Preliminary — a person is still reviewing this (`preliminary`)
- **Claim observed on the page:** “Claims free of: soy free”
- **Safe citation wording:** Preliminary — awaiting TilliT review: Claim supported. This kind of Allergen-Free claim can be made in the US without a third-party certificate. TilliT read the available ingredient statement and the applicable evidence and found nothing that contradicts it. This is not a statement that the product is third-party certified. The public-evidence score describes how much independent proof was found; it does not mean the product is not Allergen-Free. Specifically, the brand has publicly stated related credibility information. Batch-specific public evidence was not retrieved in this assessment. Note: the ingredient list includes milk, which may warrant further verification for a Allergen-Free claim. This claim can legally be self-declared in the US, with no required independent testing.
- **Re-verification due:** 2026-11-29
- **Limitation:** This is a claim about specific allergens (soy-free), not a blanket allergen-free claim — it says nothing about allergens it does not name.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 8 checks.

### Organic

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 41/100
- **Claim observed on the page:** “this is milk chocolate made the Theo way. Organic and fair trade cocoa beans sourced from the Democratic”
- **Certifier named:** Oregon Tilth Certified Organic (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page displays a Organic claim with limited public support. Specifically, a certifier lists this brand as certified, but not this specific product, and 1 independent organisation published evidence relevant to this claim. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. An independent registry lists the company behind this claim as certified, but that listing is company-level, not confirmed for this exact product. This claim's own wording corresponds to the USDA National Organic Program (US)'s 'organic' labeling category (requires at least 95% organic content; may display the official organic seal).
- **Re-verification due:** 2026-11-29
- **Limitation:** Generic certifier-directory search skipped: a structured Oregon Tilth Certified Organic (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** The Oregon Tilth Certified Organic (via USDA Organic Integrity Database) product list names "45% Milk Chocolate", which is the product family, not specifically "Pure 45% Milk Chocolate | Theo Chocolate"; no exact-item upgrade was made.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 10/100
- **Claim observed on the page:** “and cane sugar. Organic & Fair Trade. Non-GMO, Soy Free, Gluten Free. Product labels: 12-Packs,”
- **Safe citation wording:** The product page displays a Non-GMO claim, and public sources include brand- and company-level statements about organic and fair trade commitments, with organic certification noted as excluding genetic engineering; product-level and batch-specific public evidence was not retrieved in this assessment. The ingredient list includes milk, and no independent certifier record specific to this claim was found in the sources reviewed. These points describe what public evidence does and does not show and do not constitute verification of the claim.
- **Re-verification due:** 2026-11-23
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Fair Trade

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 12/100
- **Claim observed on the page:** “this is milk chocolate made the Theo way. Organic and fair trade cocoa beans sourced from the Democratic Republic of”
- **Safe citation wording:** The product page displays a Fair Trade claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. Note: the ingredient list includes cocoa, sugar, which may warrant further verification for a Fair Trade claim. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one.
- **Re-verification due:** 2026-11-29
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.
- **Limitation:** Self-review note: The bundle states Theo is certified Fair for Life by Ecocert but never actually checked Fair for Life's own certifier directory (action 43) for the brand, which is the single most direct public path to a stronger match for the named certifier.

## Not claimed on this page

Vegan.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_fafa09e7b1cb470a8c44bf85bab8fb7a
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_fafa09e7b1cb470a8c44bf85bab8fb7a/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_fafa09e7b1cb470a8c44bf85bab8fb7a/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_fafa09e7b1cb470a8c44bf85bab8fb7a/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-10-30T11:46:15+00:00 from assessment pta_fafa09e7b1cb470a8c44bf85bab8fb7a._