# Numi Tea Golden Chai™ — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** Numi Tea
- **Product:** Golden Chai™
- **Sold at:** numitea.com
- **Product page:** https://numitea.com/products/golden-chai
- **Assessment ID:** pta_e84bf671e38f428880c728d32b00efda
- **Assessed:** 2026-11-10
- **Last reviewed:** n/a
- **Review mode:** Check complete · human review pending
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_e84bf671e38f428880c728d32b00efda

## Overall (safe to quote)

Golden Chai™ by Numi Tea — public trust assessment of 4 observed badge claim(s): Organic: Certification Match Found; Vegan: Limited Public Support; Non-GMO: Limited Public Support; Fair Trade: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Organic

- **Status:** Certification Match Found (`public_certification_match_found`)
- **Evidence strength:** 73/100
- **Claim observed on the page:** “Golden Chai is a traditional Indian treasure. We blend organic hearty Assam black tea with organic cinnamon, cardamom”
- **Certifier named:** Quality Assurance International (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page displays a Organic claim and a public certification record from Quality Assurance International (via USDA Organic Integrity Database) appears to match this product or product family. This supports a strong public certification signal, but does not confirm this specific batch, which would require a review of the seller's own certificates or documents. Specifically, a certifier's records list this exact product as certified, and the product page displays a recognized certification mark. Public evidence found is brand-level, company-level, ingredient-level. This claim is backed by a certifier that evaluates products against a published standard — using documentation, supply-chain traceability, and testing of high-risk inputs where the standard requires it. That is not the same as testing every finished product, and this public evidence does not cover the exact package or lot in your hand. This claim's own wording corresponds to the USDA National Organic Program (US)'s 'organic' labeling category (requires at least 95% organic content; may display the official organic seal).
- **Re-verification due:** 2026-11-30
- **Limitation:** This claim's own wording scopes it to a specific ingredient, not the whole product — organic / fair-trade certification can apply to one ingredient without the finished product itself being certified, and the page shows no whole-product certification (no seal, no "certified organic" statement).
- **Limitation:** Generic certifier-directory search skipped: a structured Quality Assurance International (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Vegan

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 10/100
- **Claim observed on the page:** “Fair Trade Ingredient Climate Neutral B Corporation Plant-based Tea Wrappers Certified Commercially Compostable Tea”
- **Safe citation wording:** The product page displays the term "Plant-based" (not "Vegan"), and the brand's public help article describes using organic teas and herbs with real fruits, flowers and spices and no natural or artificial flavorings, though it does not mention this product or make a product-specific vegan statement. No match for Numi Tea was found on the public Vegan Action (vegan.org) page, and batch-specific public evidence was not retrieved in this assessment. This reflects only what the cited public evidence supports and is not independent confirmation or third-party certification.
- **Re-verification due:** 2026-11-29
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 11/100
- **Claim observed on the page:** “Fair Trade Certified™ organic cardamom Organic Non-GMO Halal Kosher Fair Trade Ingredient Climate Neutral”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. Non-GMO is accurate for this product, but none of its listed ingredients (e.g. corn, soy, canola, sugar beet, alfalfa, papaya, eggplant, pineapple, zucchini, potato, or animal-derived inputs such as meat, dairy, or egg) are among the crop types or inputs with a commercially available genetically modified/GMO-fed counterpart (TilliT uses the US list, which approves more such crops than most markets) — so this claim may not be a meaningful distinction for this specific product.
- **Re-verification due:** 2026-11-27
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Fair Trade

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 51/100
- **Claim observed on the page:** “2 tea bags, cool and pour over ice. Ingredients Fair Trade Certified™ organic Assam black tea, organic cinnamon, Fair Trade”
- **Certifier named:** Fairtrade International (Fairtrade Finder)
- **Safe citation wording:** The product page displays a recognized Fair Trade certification mark, and a certifier lists the brand as certified, but that listing is brand-level and was not confirmed for this specific product. Public evidence retrieved was brand- and company-level; batch-specific public evidence was not retrieved in this assessment. Independent research notes general limitations in fair-trade premium tracking industry-wide, which is not a finding specific to this product.
- **Re-verification due:** 2026-12-28
- **Limitation:** Generic certifier-directory search skipped: a structured Fairtrade International (Fairtrade Finder) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

## Not claimed on this page

Gluten-Free, Allergen-Free.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_e84bf671e38f428880c728d32b00efda
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_e84bf671e38f428880c728d32b00efda/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_e84bf671e38f428880c728d32b00efda/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_e84bf671e38f428880c728d32b00efda/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-11-11T00:05:06+00:00 from assessment pta_e84bf671e38f428880c728d32b00efda._