# Montezuma's Chocolate FitzRoy - Organic Dark Chocolate Mini Bar - 25g — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** Montezuma's Chocolate
- **Product:** FitzRoy - Organic Dark Chocolate Mini Bar - 25g
- **GTIN:** 50012862
- **Sold at:** montezumas.co.uk
- **Product page:** https://montezumas.co.uk/products/fitzroy-organic-dark-chocolate-mini-bar-25g
- **Assessment ID:** pta_cfbe1e4e10e542d792e1c6fc629b8512
- **Assessed:** 2026-10-28
- **Last reviewed:** 2026-10-28
- **Review mode:** Check complete · human review verified
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_cfbe1e4e10e542d792e1c6fc629b8512

## Overall (safe to quote)

FitzRoy - Organic Dark Chocolate Mini Bar - 25g by Montezuma's Chocolate — public trust assessment of 4 observed badge claim(s): Organic: Limited Public Support; Vegan: Limited Public Support; Non-GMO: Limited Public Support; Gluten-Free: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Gluten-Free

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 9/100
- **Claim observed on the page:** “Product tag: "Gluten Free Chocolate"”
- **Safe citation wording:** The product page displays a gluten-free claim, and the brand's public pages describe its factory practices and link to a gluten-free shop category, though these do not name this specific product. Under UK rules a gluten-free claim is voluntary and requires no third-party certificate, but the product must meet the legal definition of no more than 20 mg of gluten per kg. No independent product-level testing or certification was retrieved in the sources checked, so this reflects a gap in public evidence rather than a finding against the claim.
- **Re-verification due:** 2026-11-27
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.
- **Limitation:** Self-review note: No check of Coeliac UK's own site has been attempted, which is the most relevant certifier for a UK-made chocolate bar making a gluten-free claim, and a match there would be the strongest corroboration.

### Organic

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 10/100
- **Claim observed on the page:** “for some features to work correctly. FitzRoy - Organic Dark Chocolate Mini Bar - 25g”
- **Safe citation wording:** The product page displays a Organic claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. This claim's own wording corresponds to the USDA National Organic Program (US)'s 'organic' labeling category (requires at least 95% organic content; may display the official organic seal).
- **Re-verification due:** 2026-11-27
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.
- **Limitation:** Self-review note: The bundle never checked the Soil Association's own certification site directly for Montezuma's/FitzRoy, even though the brand story explicitly names Soil Association as one of its certifications — this is the single most relevant certifier to verify and it was only referenced, not searched.

### Vegan

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 10/100
- **Claim observed on the page:** “Product tag: "Vegan Chocolate"”
- **Safe citation wording:** Claim supported. This kind of Vegan claim can be made in the UK without a third-party certificate. TilliT read the available ingredient statement and the applicable evidence and found nothing that contradicts it. This is not a statement that the product is third-party certified. The public-evidence score describes how much independent proof was found; it does not mean the product is not Vegan. Specifically, the brand has publicly stated related credibility information. Batch-specific public evidence was not retrieved in this assessment. Note: the ingredient list includes sugar, which may warrant further verification for a Vegan claim. This claim can legally be self-declared in the UK, with no required independent testing.
- **Re-verification due:** 2026-11-27
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 10/100
- **Claim observed on the page:** “FREE FROM: COLOURINGS, GLUTEN, GM PRESERVATIVES.”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. Non-GMO is accurate for this product, but none of its listed ingredients (e.g. corn, soy, canola, sugar beet, alfalfa, papaya, eggplant, pineapple, zucchini, potato, or animal-derived inputs such as meat, dairy, or egg) are among the crop types or inputs with a commercially available genetically modified/GMO-fed counterpart (TilliT uses the US list, which approves more such crops than most markets) — so this claim may not be a meaningful distinction for this specific product.
- **Re-verification due:** 2026-11-27
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

## Not claimed on this page

Allergen-Free, Fair Trade.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_cfbe1e4e10e542d792e1c6fc629b8512
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_cfbe1e4e10e542d792e1c6fc629b8512/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_cfbe1e4e10e542d792e1c6fc629b8512/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_cfbe1e4e10e542d792e1c6fc629b8512/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-10-28T13:41:27+00:00 from assessment pta_cfbe1e4e10e542d792e1c6fc629b8512._