# Numi Tea High Mountain Black™ — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** Numi Tea
- **Product:** High Mountain Black™
- **Sold at:** numitea.com
- **Product page:** https://numitea.com/products/high-mountain-black-iced-tea
- **Assessment ID:** pta_ce31f7b3f6cc4040a7fdff33f7837fc2
- **Assessed:** 2026-10-23
- **Last reviewed:** n/a
- **Review mode:** Not final · review pending  
  ⚠️ At least one claim here is **preliminary** — a person is still reviewing it; see the per-claim status.
- **Methodology version:** 2026.10.3
- **Canonical page:** https://tillit.world/p/pta_ce31f7b3f6cc4040a7fdff33f7837fc2

## Overall (safe to quote)

High Mountain Black™ by Numi Tea — public trust assessment of 4 observed badge claim(s): Organic: Limited Public Support; Vegan: Limited Public Support; Non-GMO: Limited Public Support; Fair Trade: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Organic

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 41/100
- **Claim observed on the page:** “with ice. Enjoy! Ingredients Verified Fair Labor™ organic Yunnan Black Tea Add another tea Breakfast Blend Choose”
- **Certifier named:** Quality Assurance International (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page displays a Organic claim with limited public support. Specifically, a certifier lists this brand as certified, but not this specific product, and 1 independent organisation published evidence relevant to this claim. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. An independent registry lists the company behind this claim as certified, but that listing is company-level, not confirmed for this exact product. This claim's own wording corresponds to the USDA National Organic Program (US)'s 'organic' labeling category (requires at least 95% organic content; may display the official organic seal).
- **Re-verification due:** 2026-11-22
- **Limitation:** Generic certifier-directory search skipped: a structured Quality Assurance International (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Vegan

- **Status:** Preliminary — a person is still reviewing this (`preliminary`)
- **Claim observed on the page:** “layers to ensure freshness. Our plant-based wrappers have been tested to make sure they completely”
- **Safe citation wording:** Preliminary — awaiting TilliT review: Public evidence includes a product-page statement about plant-based wrappers tested for freshness, but no vegan-specific statement about High Mountain Black™ was found in the brand articles reviewed, and no match for Numi Tea was found on the Vegan Action page. The product page's description mentions milk, which was not found in the ingredient list itself and is worth confirming against the actual ingredient label. Batch-specific public evidence was not retrieved in this assessment.
- **Re-verification due:** 2026-11-18
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 11/100
- **Claim observed on the page:** “Breakfast Blend Choose a tea   Organic Non-GMO Halal Kosher Fair Labor Verified Climate Neutral B”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. Note: the product page's text mentions soy (not found in a structured ingredient list), which may warrant further verification for a Non-GMO claim. Separately, the ingredient list includes hemp, sugarcane, sugar cane — the Non-GMO Project's own Monitored-Risk list (a real but lower signal than its High-Risk list, per the Project's own standard), included here for shoppers who want it, not as a contradiction of this claim. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. Non-GMO is accurate for this product, but none of its listed ingredients (e.g. corn, soy, canola, sugar beet, alfalfa, papaya, eggplant, pineapple, zucchini, potato, or animal-derived inputs such as meat, dairy, or egg) are among the crop types or inputs with a commercially available genetically modified/GMO-fed counterpart (TilliT uses the US list, which approves more such crops than most markets) — so this claim may not be a meaningful distinction for this specific product.
- **Re-verification due:** 2026-11-22
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Fair Trade

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 41/100
- **Claim observed on the page:** “Edge, Chrome, Safari, or Firefox. 🎁 Buy 2, Get 1 Free Fair Trade Gifts with Code 21FTGIFT. Ends 10/25.  This site”
- **Certifier named:** Fairtrade International (Fairtrade Finder)
- **Safe citation wording:** The product page displays a Fair Trade claim, and a certifier lists Numi Inc. as certified at the company level for tea and other categories, but that listing was not confirmed for this specific product. Public evidence retrieved is brand- and company-level, and batch-specific public evidence was not retrieved in this assessment. Independent research notes general limitations in fair-trade premium tracking industry-wide, which is not a finding specific to this product.
- **Re-verification due:** 2026-11-22
- **Limitation:** Generic certifier-directory search skipped: a structured Fairtrade International (Fairtrade Finder) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

## Not claimed on this page

Gluten-Free, Allergen-Free.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_ce31f7b3f6cc4040a7fdff33f7837fc2
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_ce31f7b3f6cc4040a7fdff33f7837fc2/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_ce31f7b3f6cc4040a7fdff33f7837fc2/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_ce31f7b3f6cc4040a7fdff33f7837fc2/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-10-23T13:44:48+00:00 from assessment pta_ce31f7b3f6cc4040a7fdff33f7837fc2._