# purelyelizabeth Chocolate Sea Salt — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** purelyelizabeth
- **Product:** Chocolate Sea Salt
- **GTIN:** 855140002687
- **Sold at:** purelyelizabeth.com
- **Product page:** https://purelyelizabeth.com/products/chocolate-sea-salt-granola
- **Assessment ID:** pta_b0d8f1ee411a47239e7b60ee200bd43a
- **Assessed:** 2026-10-30
- **Last reviewed:** 2026-10-30
- **Review mode:** Check complete · human review verified
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_b0d8f1ee411a47239e7b60ee200bd43a

## Overall (safe to quote)

Chocolate Sea Salt by purelyelizabeth — public trust assessment of 5 observed badge claim(s): Organic: Certification Match Found; Vegan: Limited Public Support; Non-GMO: Limited Public Support; Gluten-Free: Limited Public Support; Fair Trade: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Gluten-Free

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 57/100
- **Claim observed on the page:** “Product tag: "Gluten-Free"”
- **Certifier named:** GFCO
- **Safe citation wording:** The product page displays a Gluten-Free claim with limited public support. Specifically, a certifier lists this brand as certified, but not this specific product, and the product page displays a recognized certification mark. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. Under FDA's gluten-free labeling rule (21 CFR 101.91), this claim is voluntary and needs no third-party certification program or specific test method, but the product must meet the legal definition (under 20 ppm gluten). TilliT did not find independent public product-level testing or certification in the sources checked, so TilliT cannot independently confirm this claim today — that is a gap in public evidence, not a sign the label lacks legal support. For medical use, rely on the current package and your clinician's guidance. GFCO's standard: Stricter than the FDA's own <20 ppm labeling rule.
- **Re-verification due:** 2026-11-29
- **Limitation:** Generic certifier-directory search skipped: a structured GFCO match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Organic

- **Status:** Certification Match Found (`public_certification_match_found`)
- **Evidence strength:** 77/100
- **Claim observed on the page:** “dark chocolate chunks, coarse sea salt and organic oats, our Chocolate Sea Salt Ancient Grain Granola”
- **Certifier named:** Quality Assurance International (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page displays a Organic claim and a public certification record from Quality Assurance International (via USDA Organic Integrity Database) appears to match this product or product family. This supports a strong public certification signal, but does not confirm this specific batch, which would require a review of the seller's own certificates or documents. Specifically, a certifier's records list this exact product as certified, and 1 independent organisation published evidence relevant to this claim. Public evidence found is brand-level, company-level, ingredient-level, product-level. This claim is backed by a certifier that evaluates products against a published standard — using documentation, supply-chain traceability, and testing of high-risk inputs where the standard requires it. That is not the same as testing every finished product, and this public evidence does not cover the exact package or lot in your hand. This claim's own wording corresponds to the USDA National Organic Program (US)'s 'organic' labeling category (requires at least 95% organic content; may display the official organic seal).
- **Re-verification due:** 2026-12-04
- **Limitation:** This claim's own wording scopes it to a specific ingredient, not the whole product — organic / fair-trade certification can apply to one ingredient without the finished product itself being certified, and the page shows no whole-product certification (no seal, no "certified organic" statement).
- **Limitation:** Generic certifier-directory search skipped: a structured Quality Assurance International (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Vegan

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 52/100
- **Claim observed on the page:** “Product tag: "Vegan"”
- **Certifier named:** Vegan Action
- **Safe citation wording:** The product page displays a Vegan claim with limited public support. Specifically, a certifier lists this brand as certified, but not this specific product, and the product page displays a recognized certification mark. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. This claim can legally be self-declared in the US, with no required independent testing. Vegan Action's standard: Explicitly allows trace cross-contamination where shared-equipment cleaning steps are followed, to avoid excluding otherwise animal-free products.
- **Re-verification due:** 2026-12-29
- **Limitation:** Generic certifier-directory search skipped: a structured Vegan Action match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 21/100
- **Claim observed on the page:** “Ancient Grains Probiotic Gluten-free Organic Oats Non-GMO No artificial flavors Vegan Seed Oil Free Glyphosate”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the product page displays a recognized certification mark, and the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. Non-GMO is accurate for this product, but none of its listed ingredients (e.g. corn, soy, canola, sugar beet, alfalfa, papaya, eggplant, pineapple, zucchini, potato, or animal-derived inputs such as meat, dairy, or egg) are among the crop types or inputs with a commercially available genetically modified/GMO-fed counterpart (TilliT uses the US list, which approves more such crops than most markets) — so this claim may not be a meaningful distinction for this specific product.
- **Re-verification due:** 2026-11-24
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.
- **Limitation:** This product's organic certification is independently confirmed, and USDA / EU / Canada organic rules prohibit GMOs — so the organic certification already rules out GMO ingredients, even though a separate Non-GMO Project record was not found.

### Fair Trade

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 11/100
- **Claim observed on the page:** “and seeds for a crunchy Made with fair trade dark chocolate chunks, coarse sea salt and organic”
- **Safe citation wording:** The product page displays a Fair Trade claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. Note: the ingredient list includes cocoa, sugar, vanilla, which may warrant further verification for a Fair Trade claim. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one.
- **Re-verification due:** 2026-11-29
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.
- **Limitation:** Self-review note: No direct check of the named certifier's own site (e.g. Fair Trade USA or Fairtrade America) has been attempted for this brand, which is the most direct public path to confirming a fair-trade certification match.

## Not claimed on this page

Allergen-Free.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_b0d8f1ee411a47239e7b60ee200bd43a
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_b0d8f1ee411a47239e7b60ee200bd43a/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_b0d8f1ee411a47239e7b60ee200bd43a/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_b0d8f1ee411a47239e7b60ee200bd43a/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-10-30T08:46:49+00:00 from assessment pta_b0d8f1ee411a47239e7b60ee200bd43a._