# Numi Tea Golden Chai™ — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** Numi Tea
- **Product:** Golden Chai™
- **Sold at:** numitea.com
- **Product page:** https://numitea.com/products/golden-chai
- **Assessment ID:** pta_b03cd3afca36407797107dc3139d41c2
- **Assessed:** 2026-10-30
- **Last reviewed:** 2026-10-30
- **Review mode:** Check complete · human review verified
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_b03cd3afca36407797107dc3139d41c2

## Overall (safe to quote)

Golden Chai™ by Numi Tea — public trust assessment of 3 observed badge claim(s): Organic: Limited Public Support; Non-GMO: Limited Public Support; Fair Trade: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Organic

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 43/100
- **Claim observed on the page:** “Golden Chai is a traditional Indian treasure. We blend organic hearty Assam black tea with organic cinnamon, cardamom”
- **Certifier named:** Quality Assurance International (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page describes Golden Chai as containing organic Assam black tea, cinnamon, and cardamom, and the brand's FAQ states that all of its products are certified organic. The USDA Organic Integrity Database lists the company behind the brand as certified by Quality Assurance International, but that listing is company-level and was not confirmed for this specific product. Product-specific and batch-specific public evidence was not retrieved in this assessment.
- **Re-verification due:** 2026-11-29
- **Limitation:** This claim's own wording scopes it to a specific ingredient, not the whole product — organic / fair-trade certification can apply to one ingredient without the finished product itself being certified, and the page shows no whole-product certification (no seal, no "certified organic" statement).
- **Limitation:** Generic certifier-directory search skipped: a structured Quality Assurance International (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 12/100
- **Claim observed on the page:** “Fair Trade Certified™ organic cardamom Organic Non-GMO Halal Kosher Fair Trade Ingredient Climate Neutral”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. Non-GMO is accurate for this product, but none of its listed ingredients (e.g. corn, soy, canola, sugar beet, alfalfa, papaya, eggplant, pineapple, zucchini, potato, or animal-derived inputs such as meat, dairy, or egg) are among the crop types or inputs with a commercially available genetically modified/GMO-fed counterpart (TilliT uses the US list, which approves more such crops than most markets) — so this claim may not be a meaningful distinction for this specific product.
- **Re-verification due:** 2026-11-24
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Fair Trade

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 51/100
- **Claim observed on the page:** “2 tea bags, cool and pour over ice. Ingredients Fair Trade Certified™ organic Assam black tea, organic cinnamon, Fair Trade”
- **Certifier named:** Fairtrade International (Fairtrade Finder)
- **Safe citation wording:** The product page displays a Fair Trade Certified™ mark and names Fair Trade Certified™ organic Assam black tea as an ingredient, and a certifier lists the brand as certified at the brand or company level. Public evidence retrieved did not confirm certification for this specific product or any batch, and no assessment of verification was made. General research notes that fair-trade premium tracking below the cooperative or plantation level is limited industry-wide, which is not a finding specific to this product.
- **Re-verification due:** 2027-10-27
- **Limitation:** The fair-trade mark shown on this product is Fair Trade USA, but the only registry TilliT can search for this claim is Fairtrade International — a different, separately-run certification scheme. This scheme publishes no searchable public directory, so its certification can't be confirmed or ruled out from public data.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.
- **Limitation:** Generic certifier-directory search skipped: a structured Fairtrade International (Fairtrade Finder) match already resolved this badge with higher confidence than a text-directory probe could add.

## Not claimed on this page

Gluten-Free, Allergen-Free, Vegan.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_b03cd3afca36407797107dc3139d41c2
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_b03cd3afca36407797107dc3139d41c2/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_b03cd3afca36407797107dc3139d41c2/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_b03cd3afca36407797107dc3139d41c2/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-10-30T08:47:21+00:00 from assessment pta_b03cd3afca36407797107dc3139d41c2._