# Numi Tea Countdown to Christmas Tea Advent Calendar — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** Numi Tea
- **Product:** Countdown to Christmas Tea Advent Calendar
- **Sold at:** numitea.com
- **Product page:** https://numitea.com/products/countdown-to-christmas-tea-advent-calendar
- **Assessment ID:** pta_a79f15b5e21147db96d5705b59f08343
- **Assessed:** 2026-11-10
- **Last reviewed:** 2026-11-10
- **Review mode:** Check complete · human review pending
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_a79f15b5e21147db96d5705b59f08343

## Overall (safe to quote)

Countdown to Christmas Tea Advent Calendar by Numi Tea — public trust assessment of 3 observed badge claim(s): Organic: Limited Public Support; Non-GMO: Limited Public Support; Fair Trade: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Organic

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 40/100
- **Claim observed on the page:** “Delight in the joys of the season with 24 cups of organic, Fair Trade, and ethically sourced teas. This festive”
- **Certifier named:** Quality Assurance International (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page displays a Organic claim with limited public support. Specifically, a certifier lists this brand as certified, but not this specific product, and 1 independent organisation published evidence relevant to this claim. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. An independent registry lists the company behind this claim as certified, but that listing is company-level, not confirmed for this exact product. This claim's own wording corresponds to the USDA National Organic Program (US)'s 'organic' labeling category (requires at least 95% organic content; may display the official organic seal).
- **Re-verification due:** 2026-11-30
- **Limitation:** Generic certifier-directory search skipped: a structured Quality Assurance International (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** The Quality Assurance International (via USDA Organic Integrity Database) product list names "Advent Calendar", which is the product family, not specifically "Countdown to Christmas Tea Advent Calendar"; no exact-item upgrade was made.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 12/100
- **Claim observed on the page:** “lime, organic schizandra berries Organic Non-GMO Halal Kosher Fair Trade Ingredient Climate Neutral”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. Separately, the ingredient list includes orange, rice — the Non-GMO Project's own Monitored-Risk list (a real but lower signal than its High-Risk list, per the Project's own standard), included here for shoppers who want it, not as a contradiction of this claim. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. Non-GMO is accurate for this product, but none of its listed ingredients (e.g. corn, soy, canola, sugar beet, alfalfa, papaya, eggplant, pineapple, zucchini, potato, or animal-derived inputs such as meat, dairy, or egg) are among the crop types or inputs with a commercially available genetically modified/GMO-fed counterpart (TilliT uses the US list, which approves more such crops than most markets) — so this claim may not be a meaningful distinction for this specific product.
- **Re-verification due:** 2026-11-27
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Fair Trade

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 41/100
- **Claim observed on the page:** “the joys of the season with 24 cups of organic, Fair Trade, and ethically sourced teas. This festive collection”
- **Certifier named:** Fairtrade International (Fairtrade Finder)
- **Safe citation wording:** The product page displays a Fair Trade claim with limited public support. Specifically, a certifier lists this brand as certified, but not this specific product, and 1 independent organisation published evidence relevant to this claim. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. An independent registry lists the company behind this claim as certified, but that listing is company-level, not confirmed for this exact product. Fairtrade International (Fairtrade Finder)'s standard: Fairtrade International is the standard-setter behind the Fairtrade Mark; FLOCERT performs the actual certification audits on a 3-year cycle. Certifies both small-producer cooperatives and hired-labour plantations (tea, bananas, cut flowers) under separate standards, each with its own minimum price floor and fixed per-unit Fairtrade Premium; independent research has found premium tracking below the cooperative/plantation level is limited. Independent research has found that fair-trade premiums do not always reach hired workers directly, and certifying bodies do not routinely monitor how the premium is spent once it reaches a cooperative or producer — this is a general limitation of fair-trade premium tracking industry-wide, not a finding specific to this product.
- **Re-verification due:** 2026-12-10
- **Limitation:** Generic certifier-directory search skipped: a structured Fairtrade International (Fairtrade Finder) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

## Not claimed on this page

Gluten-Free, Allergen-Free, Vegan.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_a79f15b5e21147db96d5705b59f08343
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_a79f15b5e21147db96d5705b59f08343/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_a79f15b5e21147db96d5705b59f08343/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_a79f15b5e21147db96d5705b59f08343/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-11-11T00:05:09+00:00 from assessment pta_a79f15b5e21147db96d5705b59f08343._