# Numi Tea Chocolate Pu·erh — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** Numi Tea
- **Product:** Chocolate Pu·erh
- **Sold at:** numitea.com
- **Product page:** https://numitea.com/products/chocolate-puerh
- **Assessment ID:** pta_63d94fca89844aa5b14576ffd1164529
- **Assessed:** 2026-10-30
- **Last reviewed:** 2026-10-30
- **Review mode:** Check complete · human review verified
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_63d94fca89844aa5b14576ffd1164529

## Overall (safe to quote)

Chocolate Pu·erh by Numi Tea — public trust assessment of 3 observed badge claim(s): Organic: Certification Match Found; Non-GMO: Limited Public Support; Fair Trade: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Organic

- **Status:** Certification Match Found (`public_certification_match_found`)
- **Evidence strength:** 78/100
- **Claim observed on the page:** “and pour over ice. Ingredients Verified Fair Labor™ organic black pu-erh tea, organic cocoa powder, organic cinnamon”
- **Certifier named:** Quality Assurance International (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page displays a Organic claim and a public certification record from Quality Assurance International (via USDA Organic Integrity Database) appears to match this product or product family. This supports a strong public certification signal, but does not confirm this specific batch, which would require a review of the seller's own certificates or documents. Specifically, a certifier's records list this exact product as certified, and 1 independent organisation published evidence relevant to this claim. Public evidence found is brand-level, company-level, ingredient-level, product-level. This claim is backed by a certifier that evaluates products against a published standard — using documentation, supply-chain traceability, and testing of high-risk inputs where the standard requires it. That is not the same as testing every finished product, and this public evidence does not cover the exact package or lot in your hand. This claim's own wording corresponds to the USDA National Organic Program (US)'s 'organic' labeling category (requires at least 95% organic content; may display the official organic seal).
- **Re-verification due:** 2026-12-04
- **Limitation:** This claim's own wording scopes it to a specific ingredient, not the whole product — organic / fair-trade certification can apply to one ingredient without the finished product itself being certified, and the page shows no whole-product certification (no seal, no "certified organic" statement).
- **Limitation:** Generic certifier-directory search skipped: a structured Quality Assurance International (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 12/100
- **Claim observed on the page:** “cardamom, organic nutmeg Organic Non-GMO Halal Kosher Fair Labor Verified Climate Neutral B”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. Separately, the ingredient list includes orange — the Non-GMO Project's own Monitored-Risk list (a real but lower signal than its High-Risk list, per the Project's own standard), included here for shoppers who want it, not as a contradiction of this claim. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. Non-GMO is accurate for this product, but none of its listed ingredients (e.g. corn, soy, canola, sugar beet, alfalfa, papaya, eggplant, pineapple, zucchini, potato, or animal-derived inputs such as meat, dairy, or egg) are among the crop types or inputs with a commercially available genetically modified/GMO-fed counterpart (TilliT uses the US list, which approves more such crops than most markets) — so this claim may not be a meaningful distinction for this specific product.
- **Re-verification due:** 2026-11-23
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.
- **Limitation:** This product's organic certification is independently confirmed, and USDA / EU / Canada organic rules prohibit GMOs — so the organic certification already rules out GMO ingredients, even though a separate Non-GMO Project record was not found.

### Fair Trade

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 42/100
- **Claim observed on the page:** “Organic Non-GMO Halal Kosher Fair Labor Verified Climate Neutral B Corporation Plant-based Tea Wrappers”
- **Certifier named:** Fairtrade International (Fairtrade Finder)
- **Safe citation wording:** The product page displays a Fair Trade claim with limited public support. Specifically, a certifier lists this brand as certified, but not this specific product, and 1 independent organisation published evidence relevant to this claim. Public evidence found is brand-level, company-level, supplier-level, product-level. Batch-specific public evidence was not retrieved in this assessment. An independent registry lists the company behind this claim as certified, but that listing is company-level, not confirmed for this exact product. Fairtrade International (Fairtrade Finder)'s standard: Fairtrade International is the standard-setter behind the Fairtrade Mark; FLOCERT performs the actual certification audits on a 3-year cycle. Certifies both small-producer cooperatives and hired-labour plantations (tea, bananas, cut flowers) under separate standards, each with its own minimum price floor and fixed per-unit Fairtrade Premium; independent research has found premium tracking below the cooperative/plantation level is limited. Independent research has found that fair-trade premiums do not always reach hired workers directly, and certifying bodies do not routinely monitor how the premium is spent once it reaches a cooperative or producer — this is a general limitation of fair-trade premium tracking industry-wide, not a finding specific to this product.
- **Re-verification due:** 2026-11-29
- **Limitation:** Generic certifier-directory search skipped: a structured Fairtrade International (Fairtrade Finder) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

## Not claimed on this page

Gluten-Free, Allergen-Free, Vegan.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_63d94fca89844aa5b14576ffd1164529
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_63d94fca89844aa5b14576ffd1164529/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_63d94fca89844aa5b14576ffd1164529/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_63d94fca89844aa5b14576ffd1164529/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-10-30T08:48:23+00:00 from assessment pta_63d94fca89844aa5b14576ffd1164529._