# Numi Tea Emperor's Pu·erh — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** Numi Tea
- **Product:** Emperor's Pu·erh
- **Sold at:** numitea.com
- **Product page:** https://numitea.com/products/emperors-puerh
- **Assessment ID:** pta_426af72c382b4c299c12d78559e996b7
- **Assessed:** 2026-10-30
- **Last reviewed:** 2026-10-30
- **Review mode:** Check complete · human review verified
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_426af72c382b4c299c12d78559e996b7

## Overall (safe to quote)

Emperor's Pu·erh by Numi Tea — public trust assessment of 3 observed badge claim(s): Organic: Certification Match Found; Non-GMO: Limited Public Support; Fair Trade: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Organic

- **Status:** Certification Match Found (`public_certification_match_found`)
- **Evidence strength:** 78/100
- **Claim observed on the page:** “for its medicinal properties and rich taste. Numi’s organic pu∙erh comes from 500-year-old, wild tea trees grown”
- **Certifier named:** Quality Assurance International (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page displays a Organic claim and a public certification record from Quality Assurance International (via USDA Organic Integrity Database) appears to match this product or product family. This supports a strong public certification signal, but does not confirm this specific batch, which would require a review of the seller's own certificates or documents. Specifically, a certifier's records list this exact product as certified, and 1 independent organisation published evidence relevant to this claim. Public evidence found is brand-level, company-level, product-level. This claim is backed by a certifier that evaluates products against a published standard — using documentation, supply-chain traceability, and testing of high-risk inputs where the standard requires it. That is not the same as testing every finished product, and this public evidence does not cover the exact package or lot in your hand. This claim's own wording corresponds to the USDA National Organic Program (US)'s 'organic' labeling category (requires at least 95% organic content; may display the official organic seal).
- **Re-verification due:** 2026-12-04
- **Limitation:** No structured ingredient list was available for this product; the risk-ingredient scan could not run. Absence of risk-ingredient flags does not confirm compliance.
- **Limitation:** Generic certifier-directory search skipped: a structured Quality Assurance International (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 12/100
- **Claim observed on the page:** “cardamom, organic nutmeg Organic Non-GMO Halal Kosher Fair Labor Verified Climate Neutral B”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one.
- **Re-verification due:** 2026-11-23
- **Limitation:** No structured ingredient list was available for this product; the risk-ingredient scan could not run. Absence of risk-ingredient flags does not confirm compliance.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.
- **Limitation:** This product's organic certification is independently confirmed, and USDA / EU / Canada organic rules prohibit GMOs — so the organic certification already rules out GMO ingredients, even though a separate Non-GMO Project record was not found.

### Fair Trade

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 42/100
- **Claim observed on the page:** “Verified Fair Labor™ organic black pu∙erh tea Organic Non-GMO Halal Kosher Fair Labor Verified Climate Neutral B Corporation”
- **Certifier named:** Fairtrade International (Fairtrade Finder)
- **Safe citation wording:** The product page displays a fair-trade claim, and a certifier's public registry lists the company behind the brand as certified at company level, while the brand's own FAQ states suppliers are subject to inspections for Fair Trade/Fair Labor practices. Public evidence found is brand-level and company-level, and batch-specific or product-specific public evidence was not retrieved in this assessment. Independent research notes general limitations in how fair-trade premiums are tracked below the cooperative or producer level, which is an industry-wide observation rather than a finding about this product.
- **Re-verification due:** 2026-11-29
- **Limitation:** No structured ingredient list was available for this product; the risk-ingredient scan could not run. Absence of risk-ingredient flags does not confirm compliance.
- **Limitation:** Generic certifier-directory search skipped: a structured Fairtrade International (Fairtrade Finder) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

## Not claimed on this page

Gluten-Free, Allergen-Free, Vegan.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_426af72c382b4c299c12d78559e996b7
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_426af72c382b4c299c12d78559e996b7/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_426af72c382b4c299c12d78559e996b7/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_426af72c382b4c299c12d78559e996b7/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-10-30T08:51:25+00:00 from assessment pta_426af72c382b4c299c12d78559e996b7._