# Numi Tea Countdown to Christmas Tea Advent Calendar — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** Numi Tea
- **Product:** Countdown to Christmas Tea Advent Calendar
- **Sold at:** numitea.com
- **Product page:** https://numitea.com/products/countdown-to-christmas-tea-advent-calendar
- **Assessment ID:** pta_07dbf61ec3fd484aae4c6cb10e00903b
- **Assessed:** 2026-10-29
- **Last reviewed:** n/a
- **Review mode:** Check complete · human review pending
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_07dbf61ec3fd484aae4c6cb10e00903b

## Overall (safe to quote)

Countdown to Christmas Tea Advent Calendar by Numi Tea — public trust assessment of 3 observed badge claim(s): Organic: Limited Public Support; Non-GMO: Limited Public Support; Fair Trade: Limited Public Support. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Organic

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 40/100
- **Claim observed on the page:** “Delight in the joys of the season with 24 cups of organic, Fair Trade, and ethically sourced teas. This festive”
- **Certifier named:** Quality Assurance International (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page displays an organic claim, and public sources include a brand FAQ stating that all of the company's products are certified organic and a USDA Organic Integrity Database listing showing the company as certified. These sources are brand- and company-level, and batch-specific or product-specific public evidence for this exact item was not retrieved in this assessment. The claim's wording corresponds to the USDA National Organic Program's "organic" labeling category, which requires at least 95% organic content and may display the official organic seal.
- **Re-verification due:** 2026-11-28
- **Limitation:** Generic certifier-directory search skipped: a structured Quality Assurance International (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** The Quality Assurance International (via USDA Organic Integrity Database) product list names "Advent Calendar", which is the product family, not specifically "Countdown to Christmas Tea Advent Calendar"; no exact-item upgrade was made.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 12/100
- **Claim observed on the page:** “from manila hemp cellulose (plant fiber). They are Non-GMO Verified, unbleached, and the tag is made from 100”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. Separately, the ingredient list includes orange, rice — the Non-GMO Project's own Monitored-Risk list (a real but lower signal than its High-Risk list, per the Project's own standard), included here for shoppers who want it, not as a contradiction of this claim. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. Non-GMO is accurate for this product, but none of its listed ingredients (e.g. corn, soy, canola, sugar beet, alfalfa, papaya, eggplant, pineapple, zucchini, potato, or animal-derived inputs such as meat, dairy, or egg) are among the crop types or inputs with a commercially available genetically modified/GMO-fed counterpart (TilliT uses the US list, which approves more such crops than most markets) — so this claim may not be a meaningful distinction for this specific product.
- **Re-verification due:** 2026-11-25
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Fair Trade

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 41/100
- **Claim observed on the page:** “the joys of the season with 24 cups of organic, Fair Trade, and ethically sourced teas. This festive collection”
- **Certifier named:** Fairtrade International (Fairtrade Finder)
- **Safe citation wording:** The product page states the tea is Fair Trade, and a certifier's public registry lists Numi Inc. as certified for tea and other categories, though that listing is company-level and not confirmed for this specific product. Public evidence found is brand-level and company-level; batch-specific public evidence was not retrieved in this assessment. Independent research notes general limitations in fair-trade premium tracking industry-wide, which is not a finding specific to this product.
- **Re-verification due:** 2026-11-28
- **Limitation:** Generic certifier-directory search skipped: a structured Fairtrade International (Fairtrade Finder) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

## Not claimed on this page

Gluten-Free, Allergen-Free, Vegan.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_07dbf61ec3fd484aae4c6cb10e00903b
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_07dbf61ec3fd484aae4c6cb10e00903b/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_07dbf61ec3fd484aae4c6cb10e00903b/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_07dbf61ec3fd484aae4c6cb10e00903b/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-10-29T23:51:43+00:00 from assessment pta_07dbf61ec3fd484aae4c6cb10e00903b._