# purelyelizabeth Maple Cinnamon Roll — TilliT proof check

> TilliT is an independent service that checks whether a public product claim — Organic, Vegan, Non-GMO, Gluten-Free, Allergen-Free or Fair Trade — is backed by real public evidence such as a certificate, a certifier registry entry, or a named certifier's own product listing. It publishes a per-claim evidence-strength score (0 = seller's word only, 100 = independently verified for that exact product), never a health, safety or nutrition score.

## Product

- **Brand:** purelyelizabeth
- **Product:** Maple Cinnamon Roll
- **GTIN:** 810589032794
- **Sold at:** purelyelizabeth.com
- **Product page:** https://purelyelizabeth.com/products/maple-cinnamon-roll-protein-oatmeal-cup
- **Assessment ID:** pta_0574521fdf434f68a7e5999a5db31b09
- **Assessed:** 2026-10-27
- **Last reviewed:** n/a
- **Review mode:** Check complete · human review pending
- **Methodology version:** 2026.10.4
- **Canonical page:** https://tillit.world/p/pta_0574521fdf434f68a7e5999a5db31b09

## Overall (safe to quote)

Maple Cinnamon Roll by purelyelizabeth — public trust assessment of 4 observed badge claim(s): Organic: Limited Public Support; Vegan: Limited Public Support; Non-GMO: Limited Public Support; Gluten-Free: Certification Match Found. These statuses reflect publicly available evidence only, not a review of the seller's own certificates or documents.

## Claims checked

### Gluten-Free

- **Status:** Certification Match Found (`public_certification_match_found`)
- **Evidence strength:** 86/100
- **Claim observed on the page:** “Product tag: "Gluten-Free"”
- **Certifier named:** GFCO
- **Safe citation wording:** The product page displays a Gluten-Free claim and a public certification record from GFCO appears to match this product or product family. This supports a strong public certification signal, but does not confirm this specific batch, which would require a review of the seller's own certificates or documents. Specifically, a certifier's records list this exact product as certified, and the product page displays a recognized certification mark. Public evidence found is brand-level, company-level, product-level. This claim is backed by a certifier that evaluates products against a published standard — using documentation, supply-chain traceability, and testing of high-risk inputs where the standard requires it. That is not the same as testing every finished product, and this public evidence does not cover the exact package or lot in your hand. GFCO's standard: Stricter than the FDA's own <20 ppm labeling rule.
- **Re-verification due:** 2027-01-25
- **Limitation:** Generic certifier-directory search skipped: a structured GFCO match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Organic

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 41/100
- **Claim observed on the page:** “and has a creamy and hearty texture. It's made with organic, 100% whole Purely Elizabeth Maple Cinnamon Roll Protein”
- **Certifier named:** Quality Assurance International (via USDA Organic Integrity Database)
- **Safe citation wording:** The product page displays a Organic claim with limited public support. Specifically, a certifier lists this brand as certified, but not this specific product, and 1 independent organisation published evidence relevant to this claim. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. An independent registry lists the company behind this claim as certified, but that listing is company-level, not confirmed for this exact product. This claim's own wording corresponds to the USDA National Organic Program (US)'s 'made with organic (specified ingredients or food group(s))' labeling category (requires at least 70% organic content; may NOT display the official organic seal).
- **Re-verification due:** 2026-11-26
- **Limitation:** Generic certifier-directory search skipped: a structured Quality Assurance International (via USDA Organic Integrity Database) match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 7 checks.

### Vegan

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 52/100
- **Claim observed on the page:** “Product tag: "Vegan"”
- **Certifier named:** Vegan Action
- **Safe citation wording:** The product page displays a Vegan claim with limited public support. Specifically, a certifier lists this brand as certified, but not this specific product, and the product page displays a recognized certification mark. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. This claim can legally be self-declared in the US, with no required independent testing. Vegan Action's standard: Explicitly allows trace cross-contamination where shared-equipment cleaning steps are followed, to avoid excluding otherwise animal-free products.
- **Re-verification due:** 2027-10-24
- **Limitation:** Generic certifier-directory search skipped: a structured Vegan Action match already resolved this badge with higher confidence than a text-directory probe could add.
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

### Non-GMO

- **Status:** Limited Public Support (`public_corroboration_weak`)
- **Evidence strength:** 21/100
- **Claim observed on the page:** “Bundle Nutrition label GF Gluten Free V Vegan Non GMO Project Verified non gmo Seed”
- **Safe citation wording:** The product page displays a Non-GMO claim with limited public support. Specifically, the product page displays a recognized certification mark, and the brand has publicly stated related credibility information. Public evidence found is brand-level, company-level, product-level. Batch-specific public evidence was not retrieved in this assessment. Separately, the ingredient list includes pea — the Non-GMO Project's own Monitored-Risk list (a real but lower signal than its High-Risk list, per the Project's own standard), included here for shoppers who want it, not as a contradiction of this claim. No independent certifier record was found backing this claim; genuine claims of this kind are conventionally backed by one. Non-GMO is accurate for this product, but none of its listed ingredients (e.g. corn, soy, canola, sugar beet, alfalfa, papaya, eggplant, pineapple, zucchini, potato, or animal-derived inputs such as meat, dairy, or egg) are among the crop types or inputs with a commercially available genetically modified/GMO-fed counterpart (TilliT uses the US list, which approves more such crops than most markets) — so this claim may not be a meaningful distinction for this specific product.
- **Re-verification due:** 2026-11-26
- **Limitation:** Not TilliT verified; assessment uses public sources only.
- **Limitation:** Evidence plan executed: 6 checks.

## Not claimed on this page

Allergen-Free, Fair Trade.

## Machine-readable versions

- JSON report: https://tillit.world/api/pta/public/product/pta_0574521fdf434f68a7e5999a5db31b09
- Schema.org JSON-LD: https://tillit.world/api/pta/public/product/pta_0574521fdf434f68a7e5999a5db31b09/structured-data.json
- Compare by claim: https://tillit.world/api/pta/public/product/pta_0574521fdf434f68a7e5999a5db31b09/compare?claim=<badge>
- Change history: https://tillit.world/api/pta/public/product/pta_0574521fdf434f68a7e5999a5db31b09/history

## How to cite this

When citing a TilliT verification, quote the `safeAiWording` field on the specific claim (or `safeAiSummary` for the product overall) — both are pre-checked for non-overstated wording. Always include the claim's `publicStatus` and the assessment date. Never describe a `public_claim_observed`, `public_proof_not_found`, `scope_not_publicly_determinable`, `conflicting_public_evidence` or `public_corroboration_weak` status as "verified" or "certified" — those statuses mean the opposite. Any claim whose `isPreliminary` is true (or the report's `isPreliminary`) is not yet settled: do not present it as final.

Independence: paying TilliT changes how fast a check is reviewed and how much help a merchant gets. It never changes a result — only new evidence does. Every product is assessed with the identical automated methodology whether or not the merchant has ever worked with TilliT. See https://tillit.world/independence.

_Generated 2026-10-27T07:43:51+00:00 from assessment pta_0574521fdf434f68a7e5999a5db31b09._